
EXPERTISE
Instructional Development
and Design
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Conducted needs analyses, wrote strategy briefs, and developed and implemented learner-focused online, blended, and micro-training designed to align with corporate culture and values, operational and safety goals, procedures, and strategies.
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Worked cross-functionally with internal stakeholders, subject matter experts, and external groups to create strategically-focused, practical and engaging classroom, eLearning, on-demand virtual training, job aids, facilitator guides, and other training materials.
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Modeled effective strategies for instructors and designers.
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Assisted designers and instructors in planning units of study, finding interdisciplinary curriculum connections, creating final assessments and rubrics, and developing portfolio-based performance solutions and conference strategies for inquiry- and project-based learning.
Management
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Managed employee groups ranging from 5 to 25 employees.
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Facilitated staff meetings, and designed and led professional development programs.
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Responsible for work allocation and assignments, coaching and mentoring, conducting annual performance reviews, and other supervisory functions.
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Coordinated sales and marketing functions across multiple divisions.
Design / Advertising /
Marketing
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Developed domestic and international marketing communications plans, budgets and launch strategies for new products and services.
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Developed, wrote, and designed advertising, sales and marketing collateral, direct marketing campaigns, and annual reports and other investor communications.
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Crafted impactful brand strategies and solutions and comprehensive visual systems, balancing creative aesthetics with strategic objectives tied to client values, goals, and market positions.
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Developed and executed global trade show and event marketing plans, exhibits, and related lead generation and sales close strategies.
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Served as editorial director for employee communications programs.
Other
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Increased department efficiency by 45% through the development and refinement of new process workflows and communications templates.
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Lead the move towards LMS-based assessment solutions for classroom and computer-based learning.
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Tapped to create C-Suite video packages for use at public functions to promote the company.
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Selected to beta MS Copilot for the company, and subsequently tapped to serve as an MS Copilot Champion to assist the organization in phase two rollouts.
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Developed a multi-component promotional campaign for a financial institution, with results surpassing 150% of projected goal.
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Increased productivity by redesigning the workflow tracking and filing system of a a major tradebooks publisher in order to streamline operations.
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Increased academic performance by 27% by developing proprietary curriculum and teaching strategies for an International Baccalaureate Middle Years Programme campus.