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EXPERTISE

Instructional Development
and Design

  • Conducted needs analyses, wrote strategy briefs, and developed and implemented learner-focused online, blended, and micro-training designed to align with corporate culture and values, operational and safety goals, procedures, and strategies.

  • Worked cross-functionally with internal stakeholders, subject matter experts, and external groups to create strategically-focused, practical and engaging classroom, eLearning, on-demand virtual training, job aids, facilitator guides, and other training materials.

  • Modeled effective strategies for instructors and designers.

  • Assisted designers and instructors in planning units of study, finding interdisciplinary curriculum connections, creating final assessments and rubrics, and developing portfolio-based performance solutions and conference strategies for inquiry- and project-based learning.

Management

  • Managed employee groups ranging from 5 to 25 employees.

  • Facilitated staff meetings, and designed and led professional development programs.

  • Responsible for work allocation and assignments, coaching and mentoring, conducting annual performance reviews, and other supervisory functions.

  • Coordinated sales and marketing functions across multiple divisions.

Design / Advertising /
Marketing

  • Developed domestic and international marketing communications plans, budgets and launch strategies for new products and services. 

  • Developed, wrote, and designed advertising, sales and marketing collateral, direct marketing campaigns, and annual reports and other investor communications.

  • Crafted impactful brand strategies and solutions and comprehensive visual systems, balancing creative aesthetics with strategic objectives tied to client values, goals, and market positions.

  • Developed and executed global trade show and event marketing plans, exhibits, and related lead generation and sales close strategies.

  • Served as editorial director for employee communications programs.

Other

  • Increased department efficiency by 45% through the development and refinement of new process workflows and communications templates.

  • Lead the move towards LMS-based assessment solutions for classroom and computer-based learning.

  • Tapped to create C-Suite video packages for use at public functions to promote the company.

  • Selected to beta MS Copilot for the company, and subsequently tapped to serve as an MS Copilot Champion to assist the organization in phase two rollouts.

  • Developed a multi-component promotional campaign for a financial institution, with results surpassing 150% of projected goal.

  • Increased productivity by redesigning the workflow tracking and filing system of a a major tradebooks publisher in order to streamline operations.

  • Increased academic performance by 27% by developing proprietary curriculum and teaching strategies for an International Baccalaureate Middle Years Programme campus.

© Copyright 2025 Tal Gribbins. All rights reserved.

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